Avelile Nontanda

My friend, what should be happening to resolve the problems South Africans face with spaza shops? Want to find the right niche?Today, we delve deep into the multifaceted world of entrepreneurship, exploring the challenges and opportunities that shape the landscape for modern business owners and reflecting on South Africa's potentially limiting identity crisis.Join us as we sit down with Avelile Nontanda, the founder and CEO of Mayhem Digital with more than 10 years of experience helping businesses and brands live their best digital lives from Google to social media and father. Avelile gets candid about shared realities such as dealing with Black Tax, not-so-friendly spaza shops and the importance of a self-reliant economy. We discuss the challenges and opportunities facing entrepreneurs today, the importance of a strong brand identity, and the power of digital marketing. In this conversation, we'll cover:00:00 - Finding Your Niche: Being a Jack of All Trades, Master of Niche 06:25 - The Google Dilemma and Exploring Ownership15:51 - Dealing with “Pull Him/Her Down” Syndrome and The Discount Mentality21:29 - Finding a Balance After Groove and Equal Focus26:10 - First World and Third World Fallacies 29:15 - Black Tax is Good and Bad at the Same Time40:54 - Digital Nomads, Why start in Cape Town, and Can Looks Be Deceiving?Resources:Mayhem DigitalFollow Avelile Nontanda on LinkedInListen to the related episode 8 with Melilizwe GqoboGoogle's market dominance and antitrustMicrosoft and ChatGPT are not what Elon Musk intendedThe Evolution of Spaza shopsSpaza shop food health inflicting children and who to blameCall to Action:Share your thoughts on the topics discussed in this episode on social media using the hashtag #addideas.You can subscribe to or follow the podcast to stay updated on future episodes and milestones.Leave a review for the show on your favourite podcast platform.