10. Getting niche: why South Africa needs better growth than groove with Avelile Nontanda

10. Getting niche: why South Africa needs better growth than groove with Avelile Nontanda

My friend, what should be happening to resolve the problems South Africans face with spaza shops? 
Want to find the right niche?

Today, we delve deep into the multifaceted world of entrepreneurship, exploring the challenges and opportunities that shape the landscape for modern business owners and reflecting on South Africa's potentially limiting identity crisis.

Join us as we sit down with Avelile Nontanda, the founder and CEO of Mayhem Digital with more than 10 years of experience helping businesses and brands live their best digital lives from Google to social media and father. Avelile gets candid about shared realities such as dealing with Black Tax, not-so-friendly spaza shops and the importance of a self-reliant economy. 

We discuss the challenges and opportunities facing entrepreneurs today, the importance of a strong brand identity, and the power of digital marketing. 

In this conversation, we'll cover:

00:00 - Finding Your Niche: Being a Jack of All Trades, Master of Niche 
06:25 - The Google Dilemma and Exploring Ownership
15:51 - Dealing with “Pull Him/Her Down” Syndrome and The Discount Mentality
21:29 - Finding a Balance After Groove and Equal Focus
26:10 - First World and Third World Fallacies 
29:15 - Black Tax is Good and Bad at the Same Time
40:54 - Digital Nomads, Why start in Cape Town, and Can Looks Be Deceiving?

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Creators and Guests

Bandile Mndebele
Host
Bandile Mndebele
Bandile Mndebele is a passionate advocate for intersectional inclusion, committed to creating equitable and inclusive environments. Their journey began at Stellenbosch University, where they pioneered a gender-neutral initiative, making it the first top South African university to recognize the gender-neutral marker, Mx. Following their academic pursuits, Bandile has held influential roles in various organisations, including serving on the Global Council for DEI and as a PRIDE Network Chair at a major S&P 500 company, where they co-founded Ubuntu South Africa. They have been instrumental in driving initiatives that promote diversity, equity, and inclusion, particularly for marginalised groups such as LGBTQ+ individuals and neurodivergent people. They have also been recognized for their leadership and impact, receiving awards such as the Top 100 Outstanding LGBT+ Future Leader and Top 100 Outstanding Executive Role Model. Through their podcast, newsletter, and speaking engagements, Bandile shares insights and inspires others to create a more just and equitable world. Their work highlights the importance of intersectional inclusion.
Avelile Nontanda
Guest
Avelile Nontanda
Avelile Nontanda is the founder and CEO of Mayhem Digital with more than 10 years of experience helping African-based businesses and brands live their best digital lives from Google to social media.
2024 BMV